China set off a metal glass furniture industrial revolution
September 16 -18, 2010, the Eighth China (Katsuyoshi) metal glass furniture purchases Sheng in the Hebei Bazhou Katsuyoshi International Furniture Expo City held a grand. The world's largest metal glass furniture the monomers store - Katsuyoshi International Furniture Expo City Trade and Exhibition Centre Hall B debut! B Description of Pavilion two-tier architecture, construction area of over 100,000 square meters. After the completion of the Expo City Trade and Exhibition Center area of more than 200,000 square meters.Trade and Exhibition Centre Hall B Shengfang furniture industry base manufacturers show wholesale business mainly retail direct marketing features and complement; same time, the introduction of foreign retail brands marketable part of the local market, to further enrich the product portfolio, expand extends Shengfang furniture Sales patterns.
The rise of the global metal glass furniture procurement centers
Shengfang 1900 Total furniture enterprises, the annual output value of 210 billion yuan. Accounted for 70% of the similar products sold in 35 countries and regions. Katsuyoshi furniture industry chain is complete, the furniture needed for the production can reach more than 90% of the raw materials locally sourced, 2005 by the China National Light Industry Council, China Furniture Association awarded the title of "China metal glass furniture industry base.
Katsuyoshi International Furniture Expo City covers an area of 650 acres, a total investment of 1.3 billion yuan, with a total construction area of 550,000 square meters. A corporate marketing headquarters and furniture materials market of 21 million square meters, two HITEC 250,000 square meters, 90,000 square meters of three four-star hotel, Grade A office space and other supporting.
Currently, Katsuyoshi International Furniture Expo City has stationed more than 1,300 enterprises, has been successfully held the 7th China (Katsuyoshi) metal glass furniture purchases will, the previous procurement will be on-site contract turnover reached 2.896 billion yuan, accumulated 10,106 exhibitors accumulated 23,916 professional buyers at home and abroad, the exhibitors new accumulated 60,000 variety.
Trade and Exhibition Centre Hall B completed and Opening marks Shengfang furniture industry's international professional distribution platform, will be complete and a new look to enter a new stage of development; marks a Products and wholesale trade of industrial base Lord, retail as an important supplement, the new exhibition, trade and sell "business model and the cluster has been formed.
Channels and brand marketing urgent need to enhance
Shengfang furniture enterprises with annual sales statistics from industry giants seems a lot. 28, the value of billions of dollars of about 300 from 50 million to 1 billion, about 17 from 10 million to 50 million. However, compared with several other furniture industry base, leading enterprises apparent specific gravity of less than normal, the small-scale, low visibility, has led the base for the industry to go out of benchmark enterprises have yet to really form; single most enterprise product structure, industrial chain short, obsolete means of production, backward management mode, the basic product development capabilities, but do not have the ability to embark sales terminal. These problems and difficulties are greatly influence and restrict Shengfang further development and growth of the furniture industry.
However, channel marketing and brand marketing has become one of the most critical two major shortcomings:
Channel marketing. Is easy to see from the Sichuan Chengdu, Guangdong Lecong, Jiangsu Likou furniture industry base, an important base for prosperity conditions and prerequisites must have a strong and diversified distribution channels. Which become the primary manufacturing base of specialized distribution platform. Build a strong product aggregation and distribution platform to build, and the information gathered and merchants gathered, and then form a strong base for the radiation and radiation. Katsuyoshi International Furniture Expo City, it is given to the existence and development of this mission.
Brand marketing. In the the marketing competitive landscape in today's "brand winning Channel is king", Katsuyoshi as an industrial base, its reputation and brand in the industry influence is very limited, not to mention at the end of the market. Shengfang the origin of the industrial base brand such a situation, the Shengfang government and industry on the importance of brand marketing, lack of awareness, promotion is certainly related to too little investment; while at the base itself, the lack of well-known enterprises and brand is directly related.
Channels, affect the spread of the brand; brand weak, is seriously hampered the construction and development of the channels.
Strong cooperation, to fill a vacancy short board
Shengfang International Furniture Expo City for many years, hard work and practice, brand marketing and channel marketing two short board still can not keep up with the rapid development of the market. This, by Trade and Exhibition Centre Hall B completed, the Expo City Professional circulation platform to enter the new course of development of Katsuyoshi International Furniture Expo City, and the Asia-Pacific media national industry renowned media reached a strategic cooperation.
Shengfang International Furniture Expo City to draw on their expertise in exhibitions, media, marketing planning and implementation of activities and resource advantages, to achieve powerful combination, force the complement channel marketing and brand marketing two short board, Shengfang Furniture Expo City expand marketing channels, brand strengthening the building, to enhance the professionalism of Trade and Exhibition three aspects, achieved a significant breakthrough. The media's metallic glass furniture professional buyers resource docking Katsuyoshi International Furniture Expo City to establish services for the industrial base of Shengfang China's first metal glass furniture buyers club; using various media dimensional diversified media resources advantage, specialization propagation advantages, strengthen the brand shaping of the Shengfang industrial base; take advantage of their existing national exhibition platform and professional team resources, "the Shengfang international furniture procurement will build and upgrade for the field of metal glass furniture in the international and domestic within a well-known professional exhibition.
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| 发布时间：2012.09.20 来源：China Glass Network] 查看次数：
